Antonio Reyes

I’ve always been drawn to creative work. Years with Illustrator, Photoshop, and Figma gave me a sharp eye, even if I’m not a master of any one tool.

What hooks me isn’t how things look, but how people use them: what works, what doesn’t, and how to make it better.

I have worked in digital marketing for a few years: search ads, analytics, and reaching audiences. It isn’t my passion, but it taught me to understand users, define goals, and think in outcomes, which still shapes how I work today.

These past few years I’ve worked in product and innovation: finding what isn’t working, defining the problem, and partnering with engineers to fix it, whether by building from scratch or integrating the right existing tools.

It’s pushed me to think like a designer and a product manager at once, which has been a fun challenge.

Outside of work, I started a company with an engineer friend. We moved from client work to building our own products, starting with tcgsearch.com.

He builds, I lead design, UX, and growth, working closely with users and building a community around it. It’s been one of my most valuable learning experiences.

Lately I’ve been learning front-end development with AI tools like Cursor, Supabase, and Netlify. I’m no developer, but I’m comfortable enough to take ideas into code, blending design, product, and development into one process.